The magic of 'great' linked to product names

  1. Martínez, J.A.
Journal:
Journal of Brand Management

ISSN: 1479-1803 1350-231X

Year of publication: 2016

Volume: 23

Issue: 2

Pages: 179-196

Type: Review

DOI: 10.1057/BM.2016.2 GOOGLE SCHOLAR