Impacts of the CSR strategies of technology companies on performance and competitiveness

  1. Bernal-Conesa, Juan Andres 1
  2. Briones-Peñalver, Antonio Juan 2
  3. Nieves-Nieto, Carmen 3
  1. 1 Dpto. de Ciencias Económicas y Jurídicas Centro Universitario de la Defensa de San Javier. Universidad Politécnica de Cartagena
  2. 2 Dpto. Organización de Empresas de la Facultad de Ciencias de la Empresa de la Universidad Politécnica de Cartagena (UPCT)
  3. 3 Dpto. de Ciencias Económicas y Jurídicas del Centro Universitario de la Defensa de San Javier (CUD),
Revista:
Tourism & Management Studies

ISSN: 2182-8466 2182-8458

Año de publicación: 2017

Volumen: 13

Número: 4

Páginas: 73-81

Tipo: Artículo

DOI: 10.18089/TMS.2017.13408 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Tourism & Management Studies

Resumen

En este artículo se propone un modelo de ecuaciones estructurales para estudiar la adopción de una estrategia empresarial basada en la Responsabilidad Social Corporativa (RSC) en la industria tecnológica española y cómo dicha estrategia puede influir sobre la competitividad y el desempeño económico (performance). El estudio se llevó a cabo en empresas ubicadas en Parques Científicos y Tecnológicos españoles mediante una encuesta. Los resultados del modelo revelan que existe una relación positiva, directa y estadísticamente significativa entre la estrategia de RSC y la competitividad y entre ésta última y el performance. Además, se establece que la competitividad es una variable mediadora en la relación entre la estrategia de RSC y el Performance de la empresa tecnológica.

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