Motivaciones para implantar una estrategia de RSC en empresas tecnológicas y su influencia en la competitividadAnálisis empírico desde España

  1. Juan Andrés Bernal Conesa 1
  2. Carmen de Nieves Nieto 1
  3. Antonio Juan Briones Peñalver 1
  1. 1 Universidad Politécnica de Cartagena
    info

    Universidad Politécnica de Cartagena

    Cartagena, España

    ROR https://ror.org/02k5kx966

Revista:
GCG: revista de globalización, competitividad y gobernabilidad

ISSN: 1988-7116

Año de publicación: 2016

Volumen: 10

Número: 2

Páginas: 33-53

Tipo: Artículo

DOI: 10.3232/GCG.2016.V10.N2.02 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: GCG: revista de globalización, competitividad y gobernabilidad

Resumen

El presente artículo propone un modelo de ecuaciones estructurales que permite explicar cuáles son las motivaciones de implantar medidas de Responsabilidad Social Corporativa (RSC) en empresas tecnológicas españolas, y cómo influye en la competitividad de dichas empresas. El análisis de la RSC en empresas tecnológicas se encuentra en un estado inicial, como demuestra la literatura analizada. Los resultados del modelo revelan que existe una relación positiva, directa y estadísticamente significativa entre las motivaciones, la estrategia de RSC y la competitividad, y por tanto, con implicaciones teóricas y prácticas para la gestión de la RSC en empresas tecnológicas.

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