Use AI technology to support North Africa competitiveness in a global business world

Abstract

Goals: The article aims to explore how AI technology can address the challenges faced by North African countries in competing globally in business. It identifies seven main challenges, emphasizes the specific factors influencing North Africa, and proposes AI as a solution to unlock the region's potential. Theoretical Framework: The theoretical framework revolves around identifying key challenges in the North African business landscape, such as infrastructure deficits, access to finance, governance issues, and market fragmentation. It proposes AI technology as a transformative tool to mitigate these challenges and foster economic development. Methodology: The methodology involves analyzing the main challenges facing North Africa's business environment, examining how these challenges impact the region's competitiveness, and proposing AI-based solutions. The article provides detailed insights into each challenge and discusses potential AI applications in various sectors. Results/ Implications: The results highlight the potential benefits of AI technology in addressing North Africa's challenges, including economic diversification, innovation, and sustainable development. Implications include the need for policy support, investment, and collaboration to effectively implement AI solutions and unlock the region's economic potential in the global business landscape. This study is exploratory with the purpose of establishing the foundations for an in situ project.