Publications (5) Noelia Sánchez Casado publications

filter_list Marketing

2019

  1. Social media, customers' experience, and hotel loyalty programs

    Tourism Analysis, Vol. 24, Núm. 1, pp. 27-41

2018

  1. THE ROLE OF ONLINE BRAND COMMUNTIES ON BUILDING BRAND EQUITY AND LOYALTY THROUGH RELATIONAL BENEFITS

    Journal of Marketing Theory and Practice, Vol. 26, Núm. 3, pp. 289-308

2016

  1. Does Social Media Influence Business Performance? The Impact of Relational Benefits on Repurchase Intention and WOM

    PROCEEDINGS OF THE 3RD EUROPEAN CONFERENCE ON SOCIAL MEDIA

  2. Social networking sites as a learning tool

    Learning Organization, Vol. 23, Núm. 1, pp. 23-42

2014

  1. The role of brand knowledge in the creation of customer capital

    Proceedings of the European Conference on Knowledge Management, ECKM