Strategy, Performance Determining Factor of MSMEsAn Empirical Study in Mexico City

  1. Ballina Ríos, Francisco 1
  2. García Pérez de Lema, Domingo 3
  3. Martínez García, Francisco Javier 2
  1. 1 Universidad Nacional Autónoma de México
    info

    Universidad Nacional Autónoma de México

    Ciudad de México, México

    ROR https://ror.org/01tmp8f25

  2. 2 Universidad de Cantabria, Santander - España
  3. 3 Universidad Politécnica de Cartagena - España
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Revista:
FAEDPYME International Review - FIR

ISSN: 2255-078X

Año de publicación: 2015

Volumen: 4

Número: 7

Páginas: 66-78

Tipo: Artículo

DOI: 10.15558/FIR.V4I7.105 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: FAEDPYME International Review - FIR

Objetivos de desarrollo sostenible

Resumen

The aim of this paper is to analyze the relationship between the strategy used by the company to compete in the market and its performance, considering two different time points before the economic crisis and in times of crisis. To measure the strategy uses the typology of Miles and Snow (1978) and to measure performance using the model proposed by Quinn and Rohrbaugh (1983). For this, an empirical study on a sample of 983 MSMEs Federal District of Mexico. The results show that the strategy is an important factor for the development of MSMEs, both in times of growth and economic crisis, since it significantly influences their growth and profitability. Companies that follow an exploratory strategy, which are those with a greater inclination to innovation, institutions get better performance

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