Linking the individual forgetting context with customer capital from a seller's perspective

  1. Cegarra-Navarro, J.-G.
  2. Sánchez-Polo, M.-T.
Journal:
Journal of the Operational Research Society

ISSN: 1476-9360 0160-5682

Year of publication: 2008

Volume: 59

Issue: 12

Pages: 1614-1623

Type: Article

DOI: 10.1057/PALGRAVE.JORS.2602491 GOOGLE SCHOLAR