Is effective product placement in movies?: A cross-cultural study between french and Spanish consumers

  1. Torrano, J.
  2. Flores, E.
Revue:
Advances in Consumer Research

ISSN: 0098-9258

Année de publication: 2009

Volumen: 36

Pages: 863-864

Type: Communication dans un congrès

GOOGLE SCHOLAR
La source de données: Scopus