Applying a technology acceptance model to test business e-loyalty towards online banking transactions

  1. Martinez-Caro, E.
  2. Cepeda-Carrión, G.
  3. Cegarra-Navarro, J.-G.
Proceedings:
Proceedings of the European Conference on Knowledge Management, ECKM

ISSN: 2048-8963 2048-8971

ISBN: 9781629931401

Year of publication: 2013

Volume: 1

Pages: 404-412

Type: Conference paper