Can the six dimensions of Marketing Promotion enhance performance in the international shipbuilding industry?

  1. Mascaraque-Ramírez, C.
  2. Para-González, L.
Aldizkaria:
Proceedings of the Institution of Mechanical Engineers Part M: Journal of Engineering for the Maritime Environment

ISSN: 2041-3084,  1475-0902

Argitalpen urtea: 2022

Alea: 236

Zenbakia: 1

Orrialdeak: 245-256

Mota: Artikulua

DOI: 10.1177/14750902211003004 GOOGLE SCHOLAR
Datuen iturria: Scopus