Influencia de la fluctuación de los precios en el efecto Bullwhipcaso de patrón de demanda final escalonado
- Campuzano Bolarín, Francisco
- Guillamón Frutos, Antonio
- Lario Esteban, Francisco Cruz
- Ros McDonnell, Lorenzo
ISSN: 1132-175X
Year of publication: 2008
Issue Title: XII Congreso de Ingeniería de Organización. 2nd International Conference on Industrial Engineering and Industrial Management
Issue: 37
Pages: 36-44
Type: Article
More publications in: Dirección y organización: Revista de dirección, organización y administración de empresas
Abstract
Price fluctuation is a practice commonly used by companies to stimulate demand and a main cause of the Bullwhip effect. Assuming a staggered step demand pattern that responds elastically to retailer�s price fluctuation, and by using a supply chain management dynamic model, we will analyse the impact of these fluctuations on the variability of the orders placed along a traditional multilevel supply chain. Subsequently, the results obtained will serve to propose a forecasting model enabling to calculate the potential variability of orders placed by each echelon on the basis of the price pattern used.