Análisis de la actividad en redes sociales de marcas del sector moda como herramienta de social commerce

  1. Noelia Sánchez Casado 1
  2. Claudia Marcela Giraldo Cardona
  1. 1 Universidad Politécnica de Cartagena
    info

    Universidad Politécnica de Cartagena

    Cartagena, España

    ROR https://ror.org/02k5kx966

Journal:
Anuario de Jóvenes Investigadores

ISSN: 2386-3676

Year of publication: 2015

Volume: 8

Pages: 72-74

Type: Article

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More publications in: Anuario de Jóvenes Investigadores

Abstract

With the development of new technologies e-commerce has evolved to a new activity, called Social Commerce, which is related to the use of social network sites. Actually, more and more companies are creating brand pages or profiles at social network sites to reach their sales objectives. Hence, the aim of this paper is to analyze the use of social network sites as a social commerce tool in a specific sector: the fashion industry.

Data source: Dialnet