Marketing olfativo: la influencia del olor sobre la memoria

  1. Mario Hernández Callejón
  2. Eva Tomaseti Solano 1
  3. Eduardo Luis Miranda Hernández
  1. 1 Universidad Politécnica de Cartagena
    info

    Universidad Politécnica de Cartagena

    Cartagena, España

    ROR https://ror.org/02k5kx966

Journal:
Anuario de Jóvenes Investigadores

ISSN: 2386-3676

Year of publication: 2016

Volume: 9

Pages: 244-247

Type: Article

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More publications in: Anuario de Jóvenes Investigadores

Abstract

Nowad ays, any human being is subject to many effects created by the brands’ and pr oducts’ activities (most of them visual) but senses such as smell or hear ing, are becoming more and mo re important in the sell point. In this work, we have dev eloped an experiment in order to ana lyze the effect of different smells on memory and visual concentration. The result was an increase in memory in a 18% making it easier to remember visual effects.

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