Antecedentes del oportunismo en las cooperativas agroalimentarias

  1. Sánchez Navarro, Jorge Luis 1
  2. Arcas Lario, Narciso 1
  3. Hernández Espallardo, Miguel 2
  1. 1 Universidad Politécnica de Cartagena
    info

    Universidad Politécnica de Cartagena

    Cartagena, España

    ROR https://ror.org/02k5kx966

  2. 2 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

Revista:
CIRIEC - España. Revista de economía pública, social y cooperativa

ISSN: 0213-8093

Año de publicación: 2019

Número: 97

Páginas: 111-136

Tipo: Artículo

DOI: 10.7203/CIRIEC-E.97.13282 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: CIRIEC - España. Revista de economía pública, social y cooperativa

Resumen

Las cooperativas agroalimentarias son un instrumento con el que cuentan los productores agrarios para afrontar los comportamientos oportunistas de las empresas que les suministran los inputs y de las que adquieren sus productos. Sin embargo, este tipo de comportamientos se reproducen en el interior de la propia organización entre los miembros que interactúan (socios, miembros del Consejo Rector y directivos), originando problemas que afectan de forma negativa al adecuado funcionamiento de las cooperativas y a su competitividad. De aquí la preocupación de los órganos de gobierno de las cooperativas por combatir los comportamientos oportunistas de sus socios, motivo por el que resulta de especial interés conocer los factores o antecedentes que los propician. Precisamente, este es el objetivo de este trabajo empírico, realizado con la información obtenida mediante una encuesta a 140 cooperativas agroalimentarias españolas de primer grado. Los resultados del análisis de los datos obtenidos revelan que mientras la heterogeneidad de los socios, la incertidumbre ambiental y la orientación al mercado de la cooperativa incrementan el oportunismo de los socios; la dependencia de los socios de la cooperativa, la orientación al largo plazo de la relación y la orientación de los socios al mercado lo disminuyen.

Referencias bibliográficas

  • ACHROL RAVI, S. & GUNDLACH GREGORY, T. (1999): “Legal and social safeguards against opportunism in Exchange”, Journal of Retailing, 75(1), 107-123. DOI: 10.1016/S0022-4359(99)80006-2.
  • ACHROL RAVI, S. & STERN LOUIS, W. (1988): “Environmental determinants of decision-making uncertainty in marketing channels”, Journal of Marketing Research, 25, 36-50. DOI: 10.2307/3172923.
  • ANDERSON, E. (1988): “Transaction costs as determinants of opportunism in integrated and independent sales forces”, Journal of Economic Behavior and Organization, 9(3), 247-264. DOI: 10.1016/0167-2681(88)90036-4.
  • ARCAS LARIO, N. & HERNÁNDEZ ESPALLARDO, M. (2003): “Coordination and performance of Spanish second-level agricultural co-operatives: the impact of relationship characteristics”, European Review of Agricultural Economics, 30(4), 487-507. DOI: 10.1093/erae/30.4.487.
  • ARCAS LARIO, N. (2000): “La relación entre las cooperativas agrarias de comercialización de primer y segundo grado. Un modelo explicativo de sus características y resultados. Universidad de Murcia. Tesis Doctoral. DOI: 10.31428/10317/755.
  • ARCAS LARIO, N., GARCÍA MARTÍNEZ, G. & MELIÁ MARTÍ, E. (2013): “El tamaño de las cooperativas agroalimentarias como factor de competitividad”. En: Arcas Lario, N. y Hernández Espallardo, M. (Eds.), Tamaño y competitividad. Experiencias de crecimiento en las cooperativas agroalimentarias españolas (pp. 26-66). Almería, España: Cajamar Caja Rural.
  • BAKER WILLIAM, E. & SINKULA JAMES, M. (1999): “The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance”, Journal of the Academy of Marketing Science, 27(4), 411-427. DOI: 10.1177/0092070399274002.
  • BENOS, T., KALOGERAS, N., VERHEES, F.J.H.M., SERGAKI, P. & PENNINGS, J.M.E. (2016): “Cooperatives’ organizational restructuring, strategic attributes, and performance: the case of agribusiness cooperatives in Greece”, Agribusiness, 32(1): 127-150. DOI: 10.1002/agr.21429.
  • BEVERLAND, M. (2007): “Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success”, Food Policy, 32, 480-495. DOI: 10.1016/j.foodpol.2006.10.004.
  • BIJMAN, J. & HENDRIKSE, G. (2002): “Ownership structure in agrifood chains: the marketing cooperative”, American Journal of Agricultural Economics, 84(1), 104-119. DOI: 10.1111/14678276.00246.
  • BIJMAN, J., ILIOPOULOS, C., POPPE, K.J., GIJSELINCKX, C., HAGEDORN, K., HANISCH, M., HENDRIKSE, G.W.J., KUHL, R., OLLILA, P., PYYKKONEN, P. & SANGEN, G.V. (2012): Support for Farmers’ Cooperatives. Final Report. Disponible en: https://ec.europa.eu/agriculture/sites/agriculture/files/external-studies/2012/support-farmers-coop/fulltext_en.pdf
  • BROWN JAMES, R., DEV CHEKITAN, S. & LEE DONG, J. (2000): “Managing Marketing Channel Opportunism: The Efficacy of Alternative Governance Mechanisms”, Journal of Marketing, 64(2), 51-65. DOI: 10.1509/jmkg.64.2.51.17995.
  • CARSON, S., MADHOK, A. & WU, T. (2004): “The drivers of opportunism under contractual and relational governance: disentangling the effects of volatility and ambiguity in interorganizational relationships”. En: Conference on Trust, Amsterdam.
  • CHILES, T.H. & MCMACKIN, J.F. (1996): “Integrating variable risk preferences, trust, and transaction cost economics”, Academy of Management Review, 21(1), 73-99. DOI: 10.2307/258630.
  • CHURCHILL, G.A. (1979): “A Paradigm for Developing Better Measures of Marketing Constructs”, Journal of Marketing Research, 16, 64-73. DOI: 10.2307/3150876.
  • COOK, M.L. & ILIOPOULOS, C. (2000): “Defined property rights in collective actions: the case of US agricultural cooperatives”. En: Ménard, C. (Ed.), Institutions, Contracts and Organization: Perspectives from New Institutional Economics (pp. 335-348). London: Edward Elgar Publishing.
  • COOPERATIVAS AGRO-ALIMENTARIAS (2018): El cooperativismo agroalimentario. Macromagnitudes del Cooperativismo Agroalimentario Español. Disponible en: http://www.agroalimentarias.coop/ficheros/doc/05708.pdf
  • COQUE, J. (2008): “Puntos fuertes y débiles de las cooperativas desde un concepto amplio de gobierno empresarial”, REVESCO, Revista de Estudios Cooperativos, 95, 65-93.
  • DAS, T.K. & RAHMAN, N. (2010): “Determinants of Partner Opportunism in Strategic Alliances: A Conceptual Framework”, Journal of Business and Psychology, 25, 55-74. DOI: 10.1007/s10869009-9132-2.
  • DAS, T.K. (2006): “Strategic Alliance Temporalities and Partner Opportunism”, British Journal of Management, 17, 1-21. DOI: 10.1111/j.1467-8551.2006.00482.x.
  • EMERSON, R.M. (1962): “Power-Dependence Relations”, American Sociological Review, 27(1), 3141. DOI: 10.2307/2089716.
  • FRAZIER, G.L. (1983): “Interorganizational Exchange Behavior in Marketing Channels: A broadened Perspective”, Journal of Marketing, 47, 68-78. DOI: 10.2307/1251400.
  • FULTON, M. & GIANNAKAS, K. (2001): “Organizational commitment in mixed oligopoly: agricultural cooperatives and investor-owned firms”, American Journal of Agricultural Economics, 83(5), 12581265. DOI: 10.1111/0002-9092.00276.
  • GANESAN, S. (1994): “Determinants of Long-Term Orientation in Buyers-Seller Relationship”, Journal of Marketing, 58(2), 1-19. DOI: 10.2307/1252265.
  • GARRIDO, I., SALAZAR, I. & VARGAS, P. (2017): “La elección del modelo de gestión en las cooperativas españolas”, REVESCO, Revista de Estudios Cooperativos, 123, 94-113. DOI: 10.5209/REVE.53251.
  • GREENE, W.H. (1997): Econometric Analysis, New York, Macmillan.
  • GRIPSRUD, G., LENVIK, G.H. & OLSEN, N. (2000): “Influence activities in agricultural cooperatives: the impact of heterogeneity”. En: The Food Sector in Transition Nordic Research, Oslo.
  • GUNDLACH GREGORY, T., ACHROL RAVI, S. & MENTZER, JHON, T. (1995): “The structure of commitment in exchange”, Journal of Marketing, 59(1), 78-92. DOI: 10.2307/1252016.
  • HANSMANN, H. (1996): The ownership of enterprise, Cambridge, The Belknap Press of Harvard University Press.
  • HARRIS, A., STEFANSON, B. & FULTON, M. (1996): “New Generation Cooperatives and Cooperative Theory”, Journal of Cooperatives, 11, 15-28. DOI: 10.22004/ag.econ.46188.
  • HART, O. & MOORE, J. (1990): “Property rights and the nature of the firm”, Journal of Political Economy, 98(6), 1119-1158. DOI: 10.1086/261729.
  • HAWKINS, G., WITTMANN, C. & BEYERLEIN, M. (2008): “Antecedents and consequences of opportunism in buyer-supplier relations: Research synthesis and new frontiers”, Industrial Marketing Management, 37, 895-909. DOI: 10.1016/j.indmarman.2007.05.005.
  • HEIDE JAN, B. & JOHN, G. (1992): “Do Norms Matter in Marketing Relationships?”, Journal of Marketing, 56(2), 32-44. DOI: 10.2307/1252040.
  • HEIDE JAN, B. (1994): “Interorganizational governance in marketing channels”, Journal of Marketing, 58, 71-85. DOI: 10.2307/1252252.
  • HILL CHARLES, W. (1990): “Cooperation, opportunism and the invisible hand: Implications for transaction cost theory”, Academy of Management Review, 15(3), 500-513. DOI: 10.2307/258020.
  • HÖHLER, J. & KÜHL, R. (2018): “Dimensions of member heterogeneity in cooperatives and their impact on organization – a literature review”, Annals of Public and Cooperative Economics, 89 (4), 697712. DOI: 10.1111/apce.12177.
  • ILIOPOULOS, C. & COOK, MICHAEL, L. (1999): “The efficiency of internal resource allocation decisions in customer-owned firms: the influence costs problem”. En: Actas del 3rd Annual Conference of the International Society for New Institutional Economics (pp. 16-18), Washington D.C, September.
  • ILIOPOULOS, C. & HENDRIKSE, G.W.J. (2009): “Influence costs in agribusiness cooperatives: evidence from case studies”, International Studies of Management & Organization, 11(4), 60-80. DOI: 10.2753/IMO0020-8825390404.
  • ILIOPOULOS, C. & VALENTINOV, V. (2012): “Opportunism in agricultural cooperatives in Greece”, Outlook on Agriculture, 41(1), 15-19. DOI: 10.5367/oa.2012.0071.
  • JOHN, G. (1984): “An empirical investigation of some antecedents of opportunism in a marketing channel”, Journal of Marketing Research, 21(3), 278-289. DOI: 10.2307/3151604.
  • JOSHI ASHWIM, W. & STUMP RODNEY, L. (1999): “Determinants of Commitment and Opportunism: Integrating and Extending Insights from Transaction Cost Analysis and Relational Exchange Theory”, Canadian Journal of Administrative Sciences, 16(4), 334-352. DOI: 10.1111/j.19364490.1999.tb00693.x.
  • KALOGERAS, N., PENNINGS, J.M.E., VAN DER LANS, I.A., GARCÍA, P. & VAN DIJK, G. (2009): “Understanding heterogeneous preferences of cooperative members”, Agribussines, 25(9), 90111. DOI: 10.1002/agr.20187.
  • KYRIAKOPOULOS, K. (1998): “Agricultural cooperatives: organizing for market-orientation”. En: IAMA World Congress VIII, Uruguay, 1998.
  • KYRIAKOPOULOS, K., MEULENBERG, M. & NILSSON, J. (2004): “The impact of cooperative structure and firm culture on market orientation and performance”, Agribusiness, 20(4), 379–396. DOI: 10.1002/agr.20021.
  • LAI CHI, S., LIU SHUEI, S., YANG CHIN, F., LIN HONG, W. & TSAI HUNG, W. (2005): “Governance Mechanism of Opportunism: Integrating from Transaction Cost Analysis and Relational Exchange Theory”, Taiwan Academy of Management Journal, 5(1), 1-24. DOI: 10.6295/TAMJ.2005.0501.01.
  • LAJARA, N. & SERVER, R.J. (2016): “Orientación al mercado y tipología de las cooperativas agroalimentarias en base a la competitividad. Caso-estudio de las citrícolas españolas”, REVESCO. Revista de Estudios Cooperativos, 121, 145-172. DOI:10.5209/rev_REVE.2016.v121.51305.
  • LEE DONG, J. (1998): “Developing international strategic alliances between exporters and importers: The case of Australian exporters”, International Journal of Research in Marketing, 15(3), 335-348. DOI: 10.1016/S0167-8116(98)00010-X.
  • LUO, Y. (2007): “Are joint venture partners more opportunistic in a more volatile environment?”, Strategic Management Journal, 28, 39-60. DOI: 10.1002/smj.564.
  • MARCOS MATAS, G., HERNÁNDEZ ESPALLARDO, M. & ARCAS LARIO, N. (2014): “La disposición a invertir en cooperativas agroalimentarias: el papel de la heterogeneidad y el oportunismo de los socios”, Economía Agraria y Recursos Naturales, 14(1), 7-25. DOI: 10.7201/earn.2014.01.01.
  • OLIVER, C. (1990): “Determinants of Interorganizational Relationships: Integration and Future Directions”, Academy of Management Review, 15(2), 214-65. DOI: 10.2307/258156.
  • ÖSTERBERG, P. & NILSSON, J. (2009): “Members’’ perception of their participation in the governance of cooperatives: the key to trust and commitment in agricultural cooperatives”, Agribusiness: An International Journal, 25(9), 181-197. DOI: 10.1002/agr.20200.
  • PARKHE, A. (1993): “Strategic alliance structuring: A game theoretic and transaction cost examination of intern cooperation”, Academy of Management Journal, 36(4), 794-829. DOI: 10.2307/256759.
  • PING ROBERT, A.Jr. (1993): “The effects of satisfaction and structural constraints on retailer exciting, voice, loyalty, opportunism and neglect”, Journal of Retailing, 69(3), 320-352. DOI: 10.1016/00224359(93)90010-G.
  • ROKAN AKSEL, I. & BUVIT, A. (2003): “Inter-firm cooperation and the problem of free riding behavior: an empirical study of voluntary retail chains”, Journal of Purchasing & Supply Management, 9, 247256. DOI: 10.1016/j.pursup.2003.09.004.
  • SAKO, M. & HELPER, S. (1998): “Determinants of trust in supplier relations: Evidence from the automotive industry in Japan and the United States”, Journal of Economic Behavior and Organization, 34(3), 387-417. DOI: 10.1016/S0167-2681(97)00082-6.
  • SALAZAR TERREROS, I. & GALVE GÓRRIZ, C. (2010): “Ejercicio de las funciones empresariales por parte de los socios en las cooperativas agrarias”, REVESCO, Revista de Estudios Cooperativos, 101, 79-106.
  • SCHILLING MELISSA, A. & STEENSMA KEVIN, H. (2002): “Disentangling the Theories of Firm Boundaries: A Path Model and Empirical Test”, Organization Science, 13(4), 387-401. DOI: 10.1287/orsc.13.4.387.2950.
  • SISAY, D.T., VERHEES, F.J.H.M & VAN TRIJP, H.C.M (2017): “The influence of market orientation on firm performance and members’ livelihood in Ethiopian seed producer cooperatives”, Agrekon, 56:4, 366-382, DOI: 10.1080/03031853.2017.1409126.
  • SKARMEAS, D., KATSIKEAS CONSTANTINE, S. & SCHLEGELMILCH BODO, B. (2002); “Drivers of Commitment and its Impact on Performance in Cross-Cultural Buyer-Seller Relationships: The Importer’s Perspective”, Journal of International Business Studies, 33(4), 757-783. DOI: 10.1057/palgrave.jibs.8491043.
  • SWAN, J.E., BOWERS, M.R. & RICHARDSON, L.D. (1999): “Customer Trust in the Salesperson: An integrative Review and Meta-Analysis of the Empirical Literature”, Journal of Business Research, 44, 93-107. DOI: 10.1016/S0148-2963(97)00244-0.
  • WALKER, G. & WEBER, D. (1984): “A Transaction Cost approach to Make-or-Buy Decisions”, Administrative Science Quarterly, 29(3), 373-391. DOI: 10.2307/2393030.
  • WANG, X. & YANG, Z. (2013): “Inter-firm opportunism: a meta-analytic review and assessment of its antecedents and effect on performance”, Journal of Business & Industrial Marketing, 28, 137-146. DOI: 10.1108/08858621311295272.
  • WANOUS, J., REICHERS, A. & HUDY, M. (1997): “Overall job satisfaction: how good are single-item measures”, Journal of Applied Psychology 82(2): 247-252. DOI: 10.1037//0021-9010.82.2.247.
  • WATNE KENNETH, H. & HEIDE JAN, B. (2000): “Opportunism in Interfirm Relationships: Forms, Outcomes and Solutions”, Journal of Marketing, 64(4), 36-51. DOI: 10.1509/jmkg.64.4.36.18070.
  • WILLIAMSOM, O. (2004): “Transaction cost economics and agriculture: an excursion”. In: Huylenbroec, G., Verbeke, W., & Lauwers, L. (Eds.), Role of Institutions in Rural Policies and Agricultural Markets (pp. 19-39), Amsterdam: Elsevier.
  • WILLIAMSON, O.E. (1985): The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting. New York, US, The Free Press. Disponible en: https://ssrn.com/abstract=1496720.