Diseño e implantación de un sistema de garantía de calidad para el máster en gestión y dirección de empresas e instituciones turísticas (gdeit) de la Universidad Politécnica de Cartagena (UPCT)

Abstract

The present paper includes the design and implementation of a Quality Management System for the Master in Toursim Management of the Technical University of Cartagena (Spain). The quality system includes the launching andcontinuous improvement of various performance evaluation activities of the agents involved in the programme, such asprofessors, services personnel, teaching facilities, professionals and other external partners, assimilation of skills bystudents, planning of activities outside the classroom, etc.. In this way, we develop a quality strategy based on thepursuit of excellence from each of the components of the posgraduate programme in Tourism Managament.Furthermore, this design is based on the available information about the three runned editions of the Master alreadydeveloped, which forms the basis to analyze all relevant aspects of the master degree: practices in enterprises, surveyson students´ satisfaction, employability and employment status of graduates, and the assessment of pupils arising fromthe quality of service surveys of the UPCT. With all that collected information we elaborate an initial status reportobserving the current deviations between the planning of the activities of the graduate and their final completion. Then,we design new instruments directed to accomplish new tasks remaining in our quality map of the master, in order toimplement those other actions allowing to continuously improve the quality of the master degree, so as to provideautonomous tools for continuous improvement of the training offer