El turismo cultural y el de sol y playa¿sustitutivos o complementarios?

Abstract

Since few years ago, the tourist demand has been clearly showing new tendencies abouttime for leisure, sport and cultural activities, etc. A new combination of those factors areemerging from a tourist demand perspective where the consumers shows behaviours moreactive and participative. In this sense both, «sun and beach» and «cultural» tourist productsemerge as two products for two different segment of the demand in increasing competencebetween both. Nevertheless, the analysis of the new tendencies in tourist demand mentionedabove (segmentations of holidays, evolution of occupation during the months with lessdemand, new preferences, etc.) show us that exist growing complements between bothproducts that, properly traded, could generate profits for both kind of destinations. This paperconcludes determining that the tourism motivated by «cultural» reasons could act as an element to reduce the seasonality of the «sun and beach» product. Similarly, «sun and beach»tourism could act as an increasing element of the demand of tourism for «cultural» purposes.