Use of customers' satisfaction survey to segment the tourism market

  1. Sánchez-Casado, N.
  2. Navarro-Azorín, J.M.
  3. Jiménez-Medina, M.P.
  4. Cubillas-Para, C.
Book:
Teaching Cases in Tourism, Hospitality and Events

ISBN: 9781800621015

Year of publication: 2023

Pages: 231-239

Type: Book chapter

DOI: 10.1079/9781800621022.0021 GOOGLE SCHOLAR
Data source: Scopus