eWOM: The Importance of Reviews and Ratings in Tourism Marketing

  1. Juan Pedro Mellinas Cánovas
  2. Sofía Reino
Book:
Strategic Perspectives in Destination Marketing

Publisher: IGI Global

ISBN: 9781522558361,  9781522558354

Year of publication: 2019

Pages: 143-173

Type: Book chapter

DOI: 10.4018/978-1-5225-5835-4.CH006 GOOGLE SCHOLAR

Sustainable development goals