Como mejorar la competitividad turistica de un destinoAnalisis del mediterraneo español y recomendaciones a los gestores de los destinos

  1. García Sánchez, Antonio 1
  2. Siles López, David 1
  1. 1 Universidad Politécnica de Cartagena
    info

    Universidad Politécnica de Cartagena

    Cartagena, España

    ROR https://ror.org/02k5kx966

Journal:
Journal of Tourism Analysis = Revista de Análisis Turístico

ISSN: 1885-2564

Year of publication: 2015

Issue: 19

Pages: 1-11

Type: Article

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More publications in: Journal of Tourism Analysis = Revista de Análisis Turístico

Abstract

In Spain tourism sector has had a relevant role since financial and real state crisis in 2008, tourism is one of the few sectors that has helped to economic recovery and it is improving it performance year a year, so tourism competitiveness in the Spanish provinces must be enhanced taking advantage of the tourism good behavior. We have selected the Mediterranean area provinces because of their major accumulated tourism share above national, and because of their similar characteristics. The way of improving competitiveness is to identify factors that have impact on tourism destination competitiveness, then to analyze the provinces which have worst performance on the indicators that form the factors, next to assess the factor importance through an expert panel, and finally to recommend actions for improving competitiveness

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