Family brands: have a better recognition, image and purchase intention in sports sponsorship?

  1. Soledad Zapata Aguera 1
  2. Laura Martínez Caro 1
  1. 1 Universidad Politécnica de Cartagena
    info

    Universidad Politécnica de Cartagena

    Cartagena, España

    ROR https://ror.org/02k5kx966

Proceedings:
29th Eurasia Business and Economics Society Conference

Year of publication: 2019

Type: Conference paper

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