How do the perception of the technological and symbolic dimensions and the social context affect the green consumer adoption process of eco-innovations?

  1. Cubillas-Para, C.
  2. Tomaseti-Solano, E.
  3. Madrid-Guijarro, A.
Revue:
Business Strategy and the Environment

ISSN: 1099-0836 0964-4733

Année de publication: 2024

Volumen: 33

Número: 3

Pages: 2533-2545

Type: Article

DOI: 10.1002/BSE.3614 GOOGLE SCHOLAR lock_openAccès ouvert editor

Objectifs de Développement Durable