Selection of incentives for a business strategy based on crop diversification

  1. Martínez-García, Victor 1
  2. Zabala, José A. 2
  3. Albaladejo-García, José A. 1
  4. López-Becerra, Erasmo 3
  5. Sánchez-Navarro, Virginia 1
  6. Sánchez-Navarro, Jorge L. 1
  7. Boix-Fayos, Carolina 4
  8. Martínez-Paz, José M. 2
  9. Alcon, Francisco 1
  1. 1 Universidad Politécnica de Cartagena
    info

    Universidad Politécnica de Cartagena

    Cartagena, España

    ROR https://ror.org/02k5kx966

  2. 2 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

  3. 3 Universidad Politécnica de Valencia
    info

    Universidad Politécnica de Valencia

    Valencia, España

    ROR https://ror.org/01460j859

  4. 4 CEBAS-CSIC
Journal:
Spanish journal of agricultural research

ISSN: 1695-971X 2171-9292

Year of publication: 2024

Volume: 22

Issue: 3

Type: Article

DOI: 10.5424/SJAR/2024223-20967 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Spanish journal of agricultural research

Abstract

Aim of study: This study proposes a crop diversification innovative business model based on stakeholder preferences towards different incentive alternatives. Area of study: South-East Spain. Material and methods: Citrus intercropping practices in South-East Spain has been used as case study. Stakeholders’ preferences for crop diversification incentives were investigated by using a multicriteria approach, and those results were integrated into the development of a business model canvas. Main results: Including crop diversification practices as environmental practices within the operational programmes of producer organizations is seen the most preferred incentive over which the business model canvas is developed. Research highlights: The establishment of business opportunities for crop diversification practices would facilitate the overcoming of adoption barriers along the agrifood value chain and would promote health and sustainable food systems.

Funding information

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