Social networking sites as means to create customer loyalty

  1. Juan Gabriel Cegarra-Navarro 1
  2. Eva Tomaseti Solano 1
  3. Noelia Sánchez Casado 1
  1. 1 Universidad Politécnica de Cartagena
    info

    Universidad Politécnica de Cartagena

    Cartagena, España

    ROR https://ror.org/02k5kx966

Aktak:
European marketing academy conference (EMAC)

Argitalpen urtea: 2014

Mota: Biltzar ekarpena

GOOGLE SCHOLAR