Publikationen in Zusammenarbeit mit Forschern von Universidad de Murcia (3)

2014

  1. Household decisions on financial services: The role of the wife

    The Routledge Companion to Financial Services Marketing (Taylor and Francis), pp. 78-90

2009

  1. Flow and attitude toward the website on the evaluation of products present by means of virtual reality: A conceptual model

    Advances in Consumer Research

  2. The evaluation of new utilitarian and symbolic products: The effect of attribute type and product knowledge

    Advances in Consumer Research