Eva
Tomaseti Solano
Profesora Contratada Doctora
![Foto de Eva](/img/nophoto.png)
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University of Verona
Verona, ItaliaPublicaciones en colaboración con investigadores/as de University of Verona (1)
2018
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THE ROLE OF ONLINE BRAND COMMUNTIES ON BUILDING BRAND EQUITY AND LOYALTY THROUGH RELATIONAL BENEFITS
Journal of Marketing Theory and Practice, Vol. 26, Núm. 3, pp. 289-308