Economía de la Empresa
Departamento
University of Verona
Verona, ItaliaPublicacións en colaboración con investigadores/as de University of Verona (2)
2018
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THE ROLE OF ONLINE BRAND COMMUNTIES ON BUILDING BRAND EQUITY AND LOYALTY THROUGH RELATIONAL BENEFITS
Journal of Marketing Theory and Practice, Vol. 26, Núm. 3, pp. 289-308
2016
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Does Social Media Influence Business Performance? The Impact of Relational Benefits on Repurchase Intention and WOM
PROCEEDINGS OF THE 3RD EUROPEAN CONFERENCE ON SOCIAL MEDIA