Cognitive-affective model of consumer satisfaction. An exploratory study within the framework of a sporting event

  1. Martínez Caro, L.
  2. Martínez García, J.A.
Journal:
Journal of Business Research

ISSN: 0148-2963

Year of publication: 2007

Volume: 60

Issue: 2

Pages: 108-114

Type: Article

DOI: 10.1016/J.JBUSRES.2006.10.008 GOOGLE SCHOLAR
Data source: Scopus