The role of brand knowledge in the creation of customer capital

  1. Sánchez-Casado, N.
  2. Wensley, A.
  3. Tomaseti-Solano, E.
  4. Cegarra-Navarro, J.-G.
Proceedings:
Proceedings of the European Conference on Knowledge Management, ECKM

ISSN: 2048-8971,  2048-8963

ISBN: 9781910309346

Year of publication: 2014

Volume: 3

Pages: 1283-1290

Type: Conference paper

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Data source: Scopus