The role of brand knowledge in the creation of customer capital

  1. Sánchez-Casado, N.
  2. Wensley, A.
  3. Tomaseti-Solano, E.
  4. Cegarra-Navarro, J.-G.
Aktak:
Proceedings of the European Conference on Knowledge Management, ECKM

ISSN: 2048-8971,  2048-8963

ISBN: 9781910309346

Argitalpen urtea: 2014

Alea: 3

Orrialdeak: 1283-1290

Mota: Biltzar ekarpena

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Datuen iturria: Scopus