THE ROLE OF ONLINE BRAND COMMUNTIES ON BUILDING BRAND EQUITY AND LOYALTY THROUGH RELATIONAL BENEFITS

  1. Sánchez-Casado, N.
  2. Confente, I.
  3. Tomaseti-Solano, E.
  4. Brunetti, F.
Aldizkaria:
Journal of Marketing Theory and Practice

ISSN: 1944-7175,  1069-6679

Argitalpen urtea: 2018

Alea: 26

Zenbakia: 3

Orrialdeak: 289-308

Mota: Artikulua

DOI: 10.1080/10696679.2018.1451256 GOOGLE SCHOLAR
Datuen iturria: Scopus