THE ROLE OF ONLINE BRAND COMMUNTIES ON BUILDING BRAND EQUITY AND LOYALTY THROUGH RELATIONAL BENEFITS

  1. Sánchez-Casado, N.
  2. Confente, I.
  3. Tomaseti-Solano, E.
  4. Brunetti, F.
Revue:
Journal of Marketing Theory and Practice

ISSN: 1944-7175,  1069-6679

Année de publication: 2018

Volumen: 26

Número: 3

Pages: 289-308

Type: Article

DOI: 10.1080/10696679.2018.1451256 GOOGLE SCHOLAR
La source de données: Scopus