An explanatory model of the influence of consumer exposure to sport sponsoring event

  1. Zapata Agüera, S.
  2. Martínez Caro, L.
Journal:
Sport in Society

ISSN: 1743-0437

Year of publication: 2022

Volume: 25

Issue: 10

Pages: 2060-2078

Type: Article

DOI: 10.1080/17430437.2021.1922389 GOOGLE SCHOLAR
Data source: Scopus