An explanatory model of the influence of consumer exposure to sport sponsoring event

  1. Zapata Agüera, S.
  2. Martínez Caro, L.
Revue:
Sport in Society

ISSN: 1743-0437

Année de publication: 2022

Volumen: 25

Número: 10

Pages: 2060-2078

Type: Article

DOI: 10.1080/17430437.2021.1922389 GOOGLE SCHOLAR
La source de données: Scopus