Can the six dimensions of Marketing Promotion enhance performance in the international shipbuilding industry?

  1. Mascaraque-Ramírez, C.
  2. Para-González, L.
Proceedings of the Institution of Mechanical Engineers Part M: Journal of Engineering for the Maritime Environment

ISSN: 2041-3084 1475-0902

Year of publication: 2022

Volume: 236

Issue: 1

Pages: 245-256

Type: Article

DOI: 10.1177/14750902211003004 GOOGLE SCHOLAR