Una propuesta metodológica para evaluar la imagen de una ciudad a través de los mapas asociativos

  1. José Antonio Martínez
Journal:
Management Letters / Cuadernos de Gestión

ISSN: 1131-6837

Year of publication: 2014

Volume: 14

Issue: 1

Pages: 75-96

Type: Article

DOI: 10.5295/CDG.120361JM DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Management Letters / Cuadernos de Gestión

Metrics

Cited by

  • Scopus Cited by: 0 (14-02-2024)
  • Dialnet Métricas Cited by: 3 (18-02-2024)
  • Web of Science Cited by: 0 (22-10-2023)
  • Dimensions Cited by: 1 (23-12-2023)

SCImago Journal Rank

  • Year 2014
  • SJR Journal Impact: 0.147
  • Best Quartile: Q3
  • Area: Business, Management and Accounting (miscellaneous) Quartile: - Rank in area: 223/355
  • Area: Marketing Quartile: - Rank in area: 130/188
  • Area: Economics, Econometrics and Finance (miscellaneous) Quartile: - Rank in area: 216/363
  • Area: Finance Quartile: - Rank in area: 212/272
  • Area: Industrial Relations Quartile: Q3 Rank in area: 43/60
  • Area: Business and International Management Quartile: Q3 Rank in area: 266/440
  • Area: Organizational Behavior and Human Resource Management Quartile: Q4 Rank in area: 156/205
  • Area: Strategy and Management Quartile: Q4 Rank in area: 310/457

Índice Dialnet de Revistas

  • Year 2014
  • Journal Impact: 0.170
  • Field: ECONOMÍA Quartile: C2 Rank in field: 44/161

CIRC

  • Social Sciences: B

Scopus CiteScore

  • Year 2014
  • CiteScore of the Journal : 0.4
  • Area: Business and International Management Percentile: 31
  • Area: Industrial Relations Percentile: 25
  • Area: Strategy and Management Percentile: 20
  • Area: Organizational Behavior and Human Resource Management Percentile: 13

Dimensions

(Data updated as of 23-12-2023)
  • Total citations: 1
  • Recent citations (2 years): 0
  • Field Citation Ratio (FCR): 0.28

Abstract

Esta investigación ha propuesto un método sencillo, razonablemente económico y fácil de implementar para estudiar la imagen de marca de una ciudad empleando los mapas asociativos (Henderson, Iacobucci y Calder, 1998). Utilizando una combinación de criterios estadísticos e interpretativos se llega a construir un mapa de consenso que refleja las señas de identidad de una ciudad, es decir, las principales asociaciones que realizan sus habitantes cuando piensan en su localidad. Se proporcionan, además, claras orientaciones sobre cómo aplicar este método, el cual debe realizarse periódicamente, con el fin de estudiar la dinámica de las asociaciones mencionadas en función de las acciones estratégicas y tácticas realizadas por los gobernantes y del momento del tiempo en el que se ejecuta. Además, se ilustra su uso con una investigación real, aplicada a la ciudad de Cartagena, y realizada empleando una muestra aleatoria de 195 ciudadanos.

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