El efecto placebo en productos artísticosel caso de la poesía

  1. Martínez, José Antonio
Management Letters / Cuadernos de Gestión

ISSN: 1131-6837

Year of publication: 2014

Volume: 14

Issue: 1

Pages: 127-146

Type: Article

DOI: 10.5295/CDG.130413JM DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Management Letters / Cuadernos de Gestión


Cited by

  • Scopus Cited by: 1 (14-02-2024)
  • Web of Science Cited by: 0 (22-10-2023)
  • Dimensions Cited by: 1 (23-12-2023)

SCImago Journal Rank

  • Year 2014
  • SJR Journal Impact: 0.147
  • Best Quartile: Q3
  • Area: Business, Management and Accounting (miscellaneous) Quartile: - Rank in area: 223/355
  • Area: Marketing Quartile: - Rank in area: 130/188
  • Area: Economics, Econometrics and Finance (miscellaneous) Quartile: - Rank in area: 216/363
  • Area: Finance Quartile: - Rank in area: 212/272
  • Area: Industrial Relations Quartile: Q3 Rank in area: 43/60
  • Area: Business and International Management Quartile: Q3 Rank in area: 266/440
  • Area: Organizational Behavior and Human Resource Management Quartile: Q4 Rank in area: 156/205
  • Area: Strategy and Management Quartile: Q4 Rank in area: 310/457

Índice Dialnet de Revistas

  • Year 2014
  • Journal Impact: 0.170
  • Field: ECONOMÍA Quartile: C2 Rank in field: 44/161


  • Social Sciences: B

Scopus CiteScore

  • Year 2014
  • CiteScore of the Journal : 0.4
  • Area: Business and International Management Percentile: 31
  • Area: Industrial Relations Percentile: 25
  • Area: Strategy and Management Percentile: 20
  • Area: Organizational Behavior and Human Resource Management Percentile: 13


(Data updated as of 23-12-2023)
  • Total citations: 1
  • Recent citations (2 years): 0
  • Field Citation Ratio (FCR): 0.63


Esta investigación aporta evidencias concluyentes de que existe el efecto placebo en la valoración de un producto artístico, en este caso un poema. Tras la aplicación de diferentes metodologías y testando divergentes poemas, los resultados indican que el nombre del autor influye significativamente en la valoración subjetiva que se hace de la obra. De este modo, esta investigación da respuesta a la pregunta: ¿puede una pieza literaria ser evaluada de manera diferente en función de la persona que firma esa creación? Los resultados de este estudio ciertamente muestran ese efecto: un poema es evaluado de manera significativamente más favorable cuando el que lo lee cree que esa obra está firmada por un gran artista, en contraposición a que ese poema fuera anónimo. O lo que es lo mismo, el nombre de marca condiciona la percepción del producto. Sin embargo, el efecto placebo se debilita cuando el estímulo es evaluado por personas con alta experiencia con el producto. Las implicaciones para el marketing y para el sector editorial son discutidas finalmente.

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