La reputación en el subsector de comidas preparadas
- Ana María Díaz Bermúdez
- Inocencia María Martínez León 1
- Isabel Olmedo Cifuentes 1
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1
Universidad Politécnica de Cartagena
info
ISSN: 2386-3676
Year of publication: 2016
Volume: 9
Pages: 228-231
Type: Article
More publications in: Anuario de Jóvenes Investigadores
Abstract
This article delves into the relationship of cu stomer-based reputation with quality, satisfaction and loyalty within a rela tively new subsector: prepared meals. After defining all concepts, we adapt previous measuring models and, by statistica l analyses on a customer survey data base (n=199), we examine clients' given value to those concepts and th eir impact on reputation, as well as the interactions among them. We conclude that satisfaction becomes less relevant in custo mer-based corporate reputa tion's general model and offer redefined scales to measure concepts prop erly in our subsector.