Medir el rendimiento y el presupuesto de marketing online
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Universidad Politécnica de Cartagena
info
ISSN: 2171-892X
Argitalpen urtea: 2015
Zenbakia: 23
Mota: Artikulua
Beste argitalpen batzuk: Anales de ASEPUMA
Laburpena
Social Media Marketing (SMM) campaigns have become one of the most used marketing actions in recent years, the problem is that many marketers do not know how to measure the results of their campaigns, or ignore tools that can assist them in this task. Based on various analysis systems, in this paper we try to, by a simple calculation method, compute the result of marketing campaigns in social media, helping ourselves with certain software and tools that are available to any non-specialist user, such as Google Analytics or the stats sheets from Facebook. Finally we present a spreadsheet that has been developed to assist in the calculation of this performance, and in developing a marketing budget on social networks, and can be used by companies of any sector.
Erreferentzia bibliografikoak
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