A new marketing mix model to rescue the hospitality industry: Evidence from Egypt after the Arab Spring

  1. Salman, Doaa
  2. Tawfik, Yasser
  3. Samy, Mohamed
  4. Artal-Tur, Andres
Revue:
FUTURE BUSINESS JOURNAL

ISSN: 2314-7210

Année de publication: 2017

Volumen: 3

Número: 1

Pages: 47-69

Type: Article

DOI: 10.1016/J.FBJ.2017.01.004 GOOGLE SCHOLAR
La source de données: WoS