A new marketing mix model to rescue the hospitality industry: Evidence from Egypt after the Arab Spring

  1. Salman, Doaa
  2. Tawfik, Yasser
  3. Samy, Mohamed
  4. Artal-Tur, Andres
Revista:
FUTURE BUSINESS JOURNAL

ISSN: 2314-7210

Ano de publicación: 2017

Volume: 3

Número: 1

Páxinas: 47-69

Tipo: Artigo

DOI: 10.1016/J.FBJ.2017.01.004 GOOGLE SCHOLAR