Does Social Media Influence Business Performance? The Impact of Relational Benefits on Repurchase Intention and WOM

  1. Confente, Ilenia
  2. Sanchez Casado, Noelia
  3. Brunetti, Federico
Book Series:
PROCEEDINGS OF THE 3RD EUROPEAN CONFERENCE ON SOCIAL MEDIA
  1. Bernadas, C (coord.)
  2. Minchella, D (coord.)

ISSN: 2055-7213

ISBN: 978-1-911218-01-2

Year of publication: 2016

Pages: 48-55

Congress: 3rd European Conference on Social Media (ECSM)

Type: Conference paper

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Data source: WoS