Does Social Media Influence Business Performance? The Impact of Relational Benefits on Repurchase Intention and WOM

  1. Confente, Ilenia
  2. Sanchez Casado, Noelia
  3. Brunetti, Federico
Liburu bilduma:
PROCEEDINGS OF THE 3RD EUROPEAN CONFERENCE ON SOCIAL MEDIA
  1. Bernadas, C (coord.)
  2. Minchella, D (coord.)

ISSN: 2055-7213

ISBN: 978-1-911218-01-2

Argitalpen urtea: 2016

Orrialdeak: 48-55

Biltzarra: 3rd European Conference on Social Media (ECSM)

Mota: Biltzar ekarpena

GOOGLE SCHOLAR
Datuen iturria: WoS