How do the perception of the technological and symbolic dimensions and the social context affect the green consumer adoption process of eco-innovations?

  1. Cubillas-Para, C.
  2. Tomaseti-Solano, E.
  3. Madrid-Guijarro, A.
Journal:
Business Strategy and the Environment

ISSN: 1099-0836 0964-4733

Year of publication: 2023

Type: Article

DOI: 10.1002/BSE.3614 GOOGLE SCHOLAR lock_openOpen access editor