Selection of incentives for a business strategy based on crop diversification

  1. Martínez-García, Victor 1
  2. Zabala, José A. 2
  3. Albaladejo-García, José A. 1
  4. López-Becerra, Erasmo 3
  5. Sánchez-Navarro, Virginia 1
  6. Sánchez-Navarro, Jorge L. 1
  7. Boix-Fayos, Carolina 4
  8. Martínez-Paz, José M. 2
  9. Alcon, Francisco 1
  1. 1 Universidad Politécnica de Cartagena
    info

    Universidad Politécnica de Cartagena

    Cartagena, España

    ROR https://ror.org/02k5kx966

  2. 2 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

  3. 3 Universidad Politécnica de Valencia
    info

    Universidad Politécnica de Valencia

    Valencia, España

    ROR https://ror.org/01460j859

  4. 4 CEBAS-CSIC
Revista:
Spanish journal of agricultural research

ISSN: 1695-971X 2171-9292

Año de publicación: 2024

Volumen: 22

Número: 3

Tipo: Artículo

DOI: 10.5424/SJAR/2024223-20967 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Spanish journal of agricultural research

Resumen

Aim of study: This study proposes a crop diversification innovative business model based on stakeholder preferences towards different incentive alternatives. Area of study: South-East Spain. Material and methods: Citrus intercropping practices in South-East Spain has been used as case study. Stakeholders’ preferences for crop diversification incentives were investigated by using a multicriteria approach, and those results were integrated into the development of a business model canvas. Main results: Including crop diversification practices as environmental practices within the operational programmes of producer organizations is seen the most preferred incentive over which the business model canvas is developed. Research highlights: The establishment of business opportunities for crop diversification practices would facilitate the overcoming of adoption barriers along the agrifood value chain and would promote health and sustainable food systems.

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