Juan Gabriel
Cegarra Navarro
Catedrático de Universidad
Eva
Tomaseti Solano
Profesora Contratada Doctora
Publikationen, an denen er mitarbeitet Eva Tomaseti Solano (9)
2023
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Linking unlearning with the intention to recommend through destination image
International Journal of Tourism Cities
2022
2016
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Social networking sites as a learning tool
Learning Organization, Vol. 23, Núm. 1, pp. 23-42
2015
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Linking social networks to utilitarian benefits through counter-knowledge
Online Information Review, Vol. 39, Núm. 2, pp. 179-196
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The use of Social Networking Sites to Create Customer Knowledge
PROCEEDINGS OF THE 7TH EUROPEAN CONFERENCE ON INTELLECTUAL CAPITAL (ECIC 2015)
2014
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El uso de la redes sociales en el proceso de toma de decisiones
XXVI Congreso de Marketing AEMARK: Elche, del 17 al 19 de septiembre de 2014
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Social networking sites as means to create customer loyalty
European marketing academy conference (EMAC)
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The role of brand knowledge in the creation of customer capital
Proceedings of the European Conference on Knowledge Management, ECKM
2013
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Participación de la empresa en las redes sociales: principales efectos
Jornadas de introducción a la investigación de la UPCT, Núm. 6, pp. 142-144