Building better causal models to measure the relationship between attitudes and customer loyalty

  1. García, J.A.M.
  2. Caro, L.M.
Zeitschrift:
International Journal of Market Research

ISSN: 1470-7853

Datum der Publikation: 2008

Ausgabe: 50

Nummer: 4

Seiten: 437-447

Art: Rezension

DOI: 10.1177/147078530805000404 GOOGLE SCHOLAR
Datenquelle: Scopus