Building better causal models to measure the relationship between attitudes and customer loyalty

  1. García, J.A.M.
  2. Caro, L.M.
Revue:
International Journal of Market Research

ISSN: 1470-7853

Année de publication: 2008

Volumen: 50

Número: 4

Pages: 437-447

Type: Révision

DOI: 10.1177/147078530805000404 GOOGLE SCHOLAR
La source de données: Scopus