Understanding customer loyalty through system dynamics: The case of a public sports service in Spain

  1. García, J.A.M.
  2. Caro, L.M.
Journal:
Management Decision

ISSN: 0025-1747

Year of publication: 2009

Volume: 47

Issue: 1

Pages: 151-172

Type: Article

DOI: 10.1108/00251740910929768 GOOGLE SCHOLAR