Social media marketing y los negocios B2B¿una buena combinación?

  1. Deborah Picher Vera
  2. Soledad María Martínez María Dolores 1
  1. 1 Universidad Politécnica de Cartagena
    info

    Universidad Politécnica de Cartagena

    Cartagena, España

    ROR https://ror.org/02k5kx966

Journal:
Anuario de Jóvenes Investigadores

ISSN: 2386-3676

Year of publication: 2015

Volume: 8

Pages: 63-65

Type: Article

DIALNET GOOGLE SCHOLAR lock_openRepositorio Digital de la UPCT editor

More publications in: Anuario de Jóvenes Investigadores

Abstract

The Social Media Marketing campaigns have become incredibly popular in recent years. Many companies are now in social networks to advertise their products and services to their current and potential customers. But what if the customers of the company we are talking about are another company? Are social media networks made for B2B companies? Is this a communication channel recommended for this type of business? In this paper we try to answer some of these questions

Data source: Dialnet