Reputación corporativa de las auditoras de cuentas percibida por sus clientes
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Universidad Politécnica de Cartagena
info
ISSN: 2386-3676
Année de publication: 2016
Volumen: 9
Pages: 224-227
Type: Article
D'autres publications dans: Anuario de Jóvenes Investigadores
Résumé
Managing corporate reputation is a key point in obtaining competitive advant age, especially when it is perceived by customers. This paper identifies what are the ma in dimensions of corpor ate reputation from the customers’ perspective of accounting audit firms. After reviewing the extant literature and developing an empirical study, it is concluded that the main dimensions of corporate reputation fo r customers are customer orientation, good employer, products and services quality, and competitive situation and social and environmental responsib ility of the firm .